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              Natural Union


              Photographer Bryan Adams

              Music legend Bryan Adams sets Washbasin Collection 2021 in scene for KALDEWEI. In doing so, he emotionally signals connectedness and an awareness of hygiene in these chequered times.

              Text:KALDEWEI
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              Bryan Adams is not only a world-famous musician but also an award-winning photographer with a special feel for nuance. Applying a keen eye for detail, he focused his gaze on our steel enamel washbasin bowls in a very special way. An intensive collaboration was born between Bryan Adams and KALDEWEI with the motto #NaturalUnion. An emotion-charged image concept with a highly topical message is at the heart of this partnership.

               

               

              The working title ‘Natural Union' appears to contradict the order of the day – keep a distance. However, if we take our responsibility to the environment and to others seriously, we are all the more firmly connected.

              Bryan Adams

               

              ?We are all naturally connected and have a responsibility to look after each other and the environment – everyday actions like washing your hands have never been more important.“


              Behind the Scenes with Bryan Adams

              Six people of various ages, genders and nationalities came together at a Berlin photo studio at the end of August to create Bryan Adams’ powerful pictures. The result was a sensual depiction of touching hands, bathed in running water that flowed into steel enamel washbasin bowls. The images offer a fresh take on being together in these chequered times.

              In our photo gallery and our exclusive Making Of movie we reveal just how these highly expressive pictures by Bryan Adams and all the details around them were created. Naturally Bryan Adams’ unique and emotional subjects are also displayed here.

              In the starring role: the MING and MIENA washbasin bowls

              For the Bowl Collection 2021, the popular MIENA washbasin bowl made of superior steel enamel has been treated to a truly pyrotechnic blaze of colours. The on-trend colours are available from January 2021.

              The MING is KALDEWEI’s new washbasin bowl. Its hallmark is its clear silhouette with a characterising “Ming” element. The perfect symbiosis of tradition and modern design.

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